Operational Infrastructure for
Modern Service Businesses
We deliver the systems, automation, and operational frameworks that help service companies scale.
get to know OUR brands
Our Platforms
Each of our brands focuses on a specific service industry, combining AI, automation, and proven operating systems to help fragmented businesses scale more efficiently.
Spa Agency ™
Spa Agency helps med spas and wellness operators build scalable operating systems across booking, staffing, revenue management, and customer experience. Our platform combines AI-driven automation with proven operational frameworks designed specifically for high-volume appointment-based businesses.
AI-driven reception and appointment management
Client experience automation and retention systems
Revenue optimization and service mix management
Workforce scheduling and operational workflows
Multi-location reporting and KPI visibility
SOPs and scalable operational infrastructure
Hospitality Agency ™
Hospitality Agency provides technology-enabled operational systems for hospitality operators, including boutique hotels, restaurant groups, and experiential venues. Our platform focuses on improving customer experience, operational visibility, and scalable service delivery across growing hospitality brands.
AI guest communication and service assistance
Reservation and booking optimization systems
Staff coordination and operational workflows
Customer experience automation and loyalty systems
Revenue tracking and performance reporting
Infrastructure for multi-location hospitality brands
Veterinarian Agency ™
Veterinarian Agency provides operational infrastructure and automation for veterinary practices navigating increasing demand, staffing challenges, and operational complexity. Our systems help clinics streamline patient intake, manage appointments efficiently, and improve visibility across growing practice networks.
AI reception and appointment scheduling for clinics
Patient intake and communication automation
Staff scheduling and workflow optimization
Practice performance analytics and reporting
Client communication and follow-up systems
Scalable infrastructure for multi-clinic groups
Trade Labor Agency ™
Trade Labor Agency focuses on the operational challenges faced by field service businesses, including HVAC, electrical, plumbing, and other skilled trades. We help companies streamline dispatch, lead management, technician workflows, and customer communication through integrated automation and operational systems.
AI-assisted customer intake and lead routing
Dispatch and technician workflow automation
Job scheduling and service coordination
Customer communication and follow-up automation
Revenue tracking and job analytics
Operational systems for multi-location trades
A BIT MORE ABOUT...
Founder & CEO
Denyelle Bruno
Over the past 25 years, Denyelle Bruno has operated and scaled some of the most complex, multi-unit service businesses in the country, holding full P&L responsibility for organizations generating up to $300 million in revenue and employing thousands of team members.
She has led turnarounds of bankrupt companies, rebuilt declining private-equity-backed brands, improved 4-wall margins by as much as 3,000 basis points, opened more than 100 locations across multiple concepts, and implemented enterprise-level systems spanning labor, inventory, POS, merchandising, loyalty, and analytics.
Denyelle was part of the founding team that built Apple Retail. She later led the turnaround of Pure Beauty, guiding the company from bankruptcy to a successful sale to Regis. She then held senior leadership roles at Peet's Coffee, contributing to the performance that led to its acquisition by JAB Holding Company. She later helped transform Drybar from a small unprofitable business into a profitable national brand, stabilized and repositioned Tender Greens, and served as CEO and Board Member of Pet Food Express.
Her career has centered on one core principle: building scalable operating systems that create durable enterprise value.
Smart Process Solutions, Inc. represents the next evolution of that work — applying AI, automation, and best-in-class processes to fragmented service industries. Denyelle understands that AI alone does not create value; disciplined operators do. She is building a vertically integrated platform designed to deliver scalable EBITDA, repeatable expansion, and institutional-grade outcomes.
Still Have Questions?
Frequently Asked Questions
A few of the questions we hear most often from operators, founders, and investors evaluating our platform.
Do you only work with one specific type of service business?
No. Our platform is designed for fragmented service industries where operational systems can unlock significant growth.
Today our brands focus on verticals such as wellness and med spas, veterinary practices, hospitality businesses, and skilled trades like HVAC, plumbing, and electrical. Each brand develops industry-specific systems tailored to the operational realities of that vertical.
Who typically works with your platform?
We typically partner with service business operators, founders, and private equity groups that are looking to modernize operations and scale more efficiently.
Our systems are designed to support both individual operators and multi-location organizations that need better visibility, automation, and operational consistency across their businesses.
Do businesses need to replace their existing systems to work with you?
Not necessarily. Our approach focuses on integrating with existing tools wherever possible while improving operational workflows through automation and better system design.
In many cases, we enhance existing technology stacks rather than replacing them entirely.
How quickly can operational systems be implemented?
Implementation timelines vary depending on the complexity of the business and the systems being introduced.
However, many organizations begin seeing improvements in operational efficiency, customer experience, and reporting visibility within the first few months of implementation.
Do you support multi-location service businesses?
Yes. Many of the systems we implement are specifically designed for organizations with multiple locations or expanding footprints.
Our approach focuses on creating standardized operational infrastructure while still allowing flexibility for local teams and operators.
Do you partner with investors or private equity groups?
Yes. Fragmented service industries are a common focus for private equity, and scalable operating systems are critical for driving value across portfolio companies.
Our platform helps implement the operational infrastructure needed to support growth, improve visibility, and standardize systems across multiple businesses.
